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Getting Free Traffic with Press Releases
On the Internet, a number of sites publish press releases which can drive a lot of traffic back to your websites, along with building your backlinks and search engine rankings. A good press release will be directed at your target market and provide a wider coverage than normal marketing strategies. Following good press release tips will greatly assist in positive exposure for your business, new products or services and promotions or anything that is considered as newsworthy.
Press releases have massive distribution and reach. When you use this type of news media on the internet it is going to be discovered by online news sites, print newspapers, and distribution list - all are relevant to your industry. Your credibility is enhanced enormously merely because you're being covered in the news and obtaining direct respect from the news media. When writing a press release, you can keep in mind a few points that will help you write better. You need to provide the reader with newsworthy content that they will find relevant and interesting while pointing back to your product or service. Think of a press release as a cross between a news article and an advertisement.